Rebirth 1983: Building My Business Empire

Chapter 557: Chapter 540 DLG Mansion

After two months of preparation, Lu Jiaxin’s brand was launched. Because Susan and Xu Yue, among others, felt the name “Youxuan” was too low-end, after some thought, Lu Jiaxin renamed it to Rosemary.

Rosemary, the English translation for the herb, is also a kind of flower that Jiaxin is fond of. Not only is the name pleasant to the ear, but it also carries profound meaning. It represents both the innocence of a child and the charm of mature femininity, an impressive time span.

Shakespeare once said, “Rosemary is for remembrance,” so its flower language is also “Think of me.”

Susan and Xu Yue immediately expressed their approval of the name, saying it was good, especially good. Compared to the cringe-worthy name “Youxuan,” Rosemary sounded much more elegant.

Before the brand was launched, advertisements were placed in fashion magazines and on television, but the reaction was not very enthusiastic. Jiaxin was not in a hurry; she had simply promoted the brand through conventional means without spending a lot of money on marketing, knowing that success would require a process.

Shortly after discussing business with Susan and Xu Yue, Jiaxin received a call from Nie Zhan. She had thought it was an invitation to lunch, but that was not the case.

Nie Zhan said, “Jiaxin, are you busy right now? If not, come over to Wansheng Real Estate. I have something to discuss with you.”