Dominate the Super Bowl

Chapter 915: 914 Fashion Trend

Charisma.

An intangible yet undeniably real quality.

Take a simple example, JJ-Watt and Aaron Donald, both top-tier players, both winners of the League’s Defensive Player of the Year, and both exemplary athletes on and off the field. But why is Watt more loved by sponsors?

The answer is charisma.

Mannerisms, style, public image, and other intangible assets—this is what elevates a star athlete to a celebrity icon, relying on personal charisma.

Louis Vuitton saw this unique charisma in Li Wei.

Whether as the leader unifying the team’s spiritual power on the field, the hero carrying social responsibility off the field, or his unwavering stance in the face of doubts and provocations, he commands attention in every aspect.

“…They hope Louis Vuitton can become part of your image.”

“Of course, they understand the daily habits of professional football players. They’re not asking you to dress extravagantly like David Beckham every day on your way to training—that kind of high-profile approach would feel too deliberate.”

“They’re expecting two things.”

“First, they will design a series of professional training gear and bags specifically for you, the ‘Li Wei Collection,’ hoping you’ll use these items for training and games.”