Dominate the Super Bowl

Chapter 912: 911 brand image

Seven million per year, signed for ten years, that’s a contract worth seventy million US dollars—

A significant value.

Donald thought so too. Initially, Net-Jet’s offer was five million US dollars annually, which was already quite sincere; through negotiation and discussion, Donald ultimately convinced Net-Jet that Li Wei’s future was worth investing in, securing for Li Wei an industry-leading endorsement contract.

By comparison, in 2017, Nike’s blockbuster contract with Li Wei—”three and a half million US dollars per year, for five years”—suddenly paled in comparison.

Nike’s true strength lies in its decisiveness and vision, capturing Li Wei’s meteoric rise and signing him ahead of competitors, which proved to be a groundbreaking strategy. Net-Jet, on the other hand, sealed the deal only now, when the market situation had completely changed.

Of course, Donald felt these details weren’t necessary for Li Wei to be aware of; he preferred to focus on the essentials.

“Their approach emphasizes quality, stability, and longevity. They don’t want to change endorsers frequently; after carefully selecting, they commit to one thoroughly.”

“Personally, I’m quite satisfied with this contract.”

“The offer is part of it, but the most important aspect is their brand image.”